XTAC delivers the most innovative force-on-force combat simulation equipment on the market. They work with various users, such as Special Forces Veterans and recreational shooters.

When I first created the brand for XTAC, I wanted it to feel tactical and professional at the same time. I chose bold colors and camouflage throughout the mobile app and website design.

In 2023, the company wanted to rebrand, and the name was changed to PlayXTAC. The goal was to target the airsoft, paintball, and laser tag group market. When I started to rebrand XTAC, I chose to go with different colors to give it a ‘gamer’ feel.